PPC & Ads Executive

Job Description

Our client is a well-established and internationally recognised record company in Banbury that embraces health & well-being. As such, they are now looking to recruit a PPC & Ads Executive to join their growing team, This is a fantastic opportunity with huge potential for a successful candidate. You will be responsible for running PPC campaigns and monitoring paid search budgets ensuring the best possible return on investment (ROI), The ideal candidate will have a sound understanding of Pay Per Click (PPC) principles and digital/social media advertising, This role represents a fantastic opportunity to join a well-established business and offers a platform to develop your Marketing career with genuine growth & development opportunities.

Main Responsibilities:

• Developing and leading the digital advertising strategy and activities including social media advertising, display ads, retargeting, Search Engine Marketing (SEM), and App Store Optimisation (ASO), including end-to-end campaign management
• Positioning and Ads in front of the right audience at the right time to drive awareness, acquisition and retention
• Creating, developing & implementing effective long and short-term paid search strategies
• Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing)
• Targeting selected groups through keyword and audience research
• Managing and editing campaign budgets and adjusting bids to optimise
• Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend
• Reporting KPIs to management
• Write engaging and concise copy to modify call to action on ads to boost click-through-rates and landing pages to boost conversion rates
• Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover
• Staying up-to-date with PPC/SEM trends and techniques and applying them
• Working closely with our content and design teams to ensure world-class copy and design, and ensuring all creative work aligns with brand guidelines

Key Skills & Experience:

• 2 years of demonstratable experience in PPC & Digital/Social adverts
• Experienced in building integrated campaign executions across digital channels, inclusive of but not exclusive to, Search incl. MetaSearch SEO, PPC, Display and email
• Strong understanding of the sales and marketing funnel, customer journey and retargeting strategies to support audience growth/data capture and conversion on the product
• Knowledge of Ad display networks, Google Ads, Meta ads and Business Suite
• Tracking, optimisation and reporting of paid media campaigns
• Strategising paid campaigns, briefing and delivering content across key digital platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, Search and Display
• Knowledge of other appropriate MarTech and AdTech stacks and technology
• Excellent communication skills – verbal, written & presentation
• Personable, collaborative, creative and accountable in nature

Additional Information:

• Hybrid working, 1/2 days a week in the office (Hybrid working)
• Working Hours 9:30 am to 5 pm (32.5 Hours a week & flexible start times)
• Fantastic benefits package
• Supported training & develop courses
• Work lunches

If you would like to apply for this opportunity, please submit an up-to-date CV including details about your current or most recent salary and your availability/notice period. You can also call Daniel Marlow on 01295 983264 for a discreet and confidential discussion about the role, Alternatively, click on the link for my contact information https://www.linkedin.com/in/daniel-marlow-711885185/detail/contact-info/.