Product Marketing Executive

Job Description

Our client is a cutting edge, global leader in the navigation sector who have been established for more than 20 years. They are now looking to acquire the services of a Product Marketing Executive. This is a dynamic role within the Marketing team, reporting directly to the Senior Business Manager. The successful candidate’s main tasks will include planning and executing holistic and comprehensive multi-channel marketing campaigns designed to develop customer awareness, knowledge and understanding. This is a fantastic opportunity to further your career within a thriving, dynamic business with a fantastic benefits package and respected brand name.

Product Marketing Executive main responsibilities:

• Delivering multi-channel campaigns with a clear customer journey and a message, being responsible for planning, execution and monitoring of campaign channels such as social media, web pages, exhibitions, adverts, email marketing etc.
• Create specific metrics for customer touch points that analyse how customers and potential customers move through the opportunity funnel.
• Develop joint plans with Channel Managers & Regional Channel Partners to ensure successful delivery of local campaigns.
• Collaborate with the product management team and technical team to create content that is shared through a variety of marketing channels.
• Write press releases, company profiles and other content for the company website, new product launches, print media and exhibitions.
• Organise advertising including purchasing, negotiating rates and deals, identify potential advertising spaces and Liaise with colleagues who need to prepare advertising material.
• Work with the marketing communications team to ensure that campaigns are executed through all social media and online presences.
• Report on marketing budgets, communicate all information to the Marketing Manager.
• Track and report on measurable objectives for marketing campaigns and online activities.
• Create marketing material such as sales documentation, product videos and website copy.

Key skills and experience:

• Degree or relevant Marketing qualification.
• 3 + years of marketing experience in a similar sector (essential).
• Excellent communication and written skills.
• Experienced in consistently delivering successful multi-channel marketing campaigns.
• Creative and Analytical.
• Willing to travel on the occasional basis.
• Able to prepare accurate reports and deliver to the senior team.
• A valid UK drivers license (essential).

Additional information:

• This is a full time, permanent role, Monday to Friday 9 am – 5 pm (37.5hrs).
• 27 Days Holiday + Bank holidays.
• Group income protection insurance scheme and death in service scheme.
• Smart casual dress code.

If you would like to apply for this opportunity, please submit an up-to-date CV including details about your current or most recent salary and your availability/notice period. You can also call Daniel Marlow on 01295 983575 for a discreet and confidential discussion about the role, Alternatively, click on the link and go to my contact information https://www.linkedin.com/in/daniel-marlow-711885185/.