Digital Marketing Executive

Job Description

Our client is a cutting-edge, global leader in the navigation sector who have been established for more than 20 years. They are now looking to acquire the services of a Digital Marketing Executive. This is a dynamic role within the Commercial team, reporting directly to the product manager. The successful candidate’s main tasks planning, implementing, managing a digital marketing plan, and maintaining and optimising the website and social media channels. The Ideal candidate will have previous B2B Digital Marketing experience, This is a fantastic opportunity to further your career within a thriving, dynamic business with a fantastic benefits package and respected brand name.

Main Responsibilities:

• Create digital marketing campaigns with the intent of creating leads and converting to sales
• Develop detailed briefs for campaigns creation from objectives, KPIs & deliverables
• Continuously assess and report on the results of campaigns and implement improvements
• Manage all website content, including online campaigns and photography, to create a branded and conversion-focused experience
• Measuring and optimising traffic flows and budgets to maximise ROI
• Produce engaging content across the website and social media channels
• Produce valuable written content such as blogs for the website, ensuring it is SEO-relevant to drive engagement
• Responsible for effective spending of marketing budget on digital campaigns
• Drive for an increase in audience growth and engagement on social media channels
• Produce monthly management reports on website statistics to inform and improve digital communications
• Use web analytics to monitor the performance of client websites and make recommendations for improvement

Key Skills & Experience:

• Previous B2B Marketing experience
• Previous experience in Website strategy, Social media, Online Advertising campaigns & Brand awareness
• Demonstrable experience in leading and managing SEO/SEM
• Working Knowledge of WordPress, Google Analytics, Google AdWords HubSpot
• Self-starter mentality and resourceful
• Excellent attention to detail

Additional Information:

• This is a full-time, permanent role, Monday to Friday 9 am – 5 pm (37.5hrs)
• Hybrid Working, 2 days working from home
• 27 Days Holiday + Bank holidays
• Group income protection insurance scheme and death in-service scheme
• Smart casual dress code.

If you would like to apply for this opportunity, please submit an up-to-date CV including details about your current or most recent salary and your availability/notice period. You can also call Daniel Marlow on 01926 699276 for a discreet and confidential discussion about the role, Alternatively, click on the link and go to my contact information https://www.linkedin.com/in/danielmarlowmarketingandcreativerecruitment/overlay/contact-info/.