Senior Digital Marketing Executive

Job Description

Our client is a team of music experts, composers, marketers and data analysts who form an exciting record label, bringing wellbeing music to a global audience through digital streaming services and platforms. Based in Banbury, with an office soon opening in London, it’s fair to say our client are steadily expanding and are now looking for a Digital Marketing Manager to join their team. This is newly created position which will be a pivotal role as their business continues to expand and enjoy success. The successful candidate will be a data-driven digital marketer who will create and manage targeted campaigns and ads that will drive acquisition, conversion, engagement and retention. You’ll have the opportunity to build and refine an outstanding customer journey and identify where new and existing listeners are coming from to further enhance the success of the label. This role would suit an experienced Digital Marketing Professional who is confident working across a varied Digital Marketing mix with the ability to work autonomously on a daily basis within a fast paced, forward-thinking environment.

Please note: This is a full time, permanent position working 9:30am – 5pm Monday to Friday and is hybrid working (2 days office based in Banbury and 3 days homebased).

Main Responsibilities:

• Taking ownership of the companies Digital Marketing strategy alongside various projects including advertising on social pages, email marketing, display adverts, SEO, SEM, ASO, as well as end to end campaign management.
• Ensuring content is diverted to the set targeted audience at the right time to bring awareness, acquisition and retention to the company site.
• Maintaining company brand presence across social media channels and using analytics software to identify and assess customer touchpoints as well as coming up with strategies to ensure traffic is flowing through to company websites, apps and playlists.
• Creating, testing, optimising and growing successful marketing initiatives.
• To manage and support in house content and design teams as well as third party marketing/media agencies on various marketing programs.
• Ensuring company database is GDPR compliant.
• Creating original paid social ads through Meta Business Manager and Google Ad, assessing campaigns and reporting on effectiveness.
• Optimising the company website’s performance and SEO and identifying ways to maximise website traffic.
• Keeping control of the budget for digital ads and making sure spend is used in the most effective way to produce results.

Key Skills & Experience:

• Minimum 3 years’ experience within a data driven digital marketing role.
• A recognised qualification in marketing would be beneficial, along with platform specific qualifications such as Google Ads, Meta etc.
• Extensive experience in management, implementation and reporting on CRM platforms, AdTech and MarTech stacks.
• Proven experience in strategising successful paid marketing campaigns, delivering content across various social channels with identifying target audiences.
• Ability to draw conclusions from data and analytical reports to make valid recommendations on maximising campaign ROI.
• Experience with creating and developing a smooth customer journey experience on consumer websites with the ambition to grow audiences and secure increased conversions.

If you would like to apply for this opportunity, please submit and up-to date CV or contact Joanna Middleton on 01926 699272 for a discreet and confidential discussion about the role.